Stage Design for the Meetings, Events and Broadcast Industry

Super Bowl Opening Ceremonies

The opening ceremony for Super Bowl XL, “A Detroit Salute,” was a black-tie celebration of Detroit’s automotive heritage, sports history and music legacy. ABC/ESPN broadcaster Mike Tirico led guests on a journey to celebrate Detroit as well as Super Bowls of the past and present. The evening included a presentation from the CEOs of General Motors Corporation, Ford Motor Company, and DaimlerChrysler Corporation, live performances by great Motor City entertainers such as Kem and the Four Tops and recognition of the 40 moments that define Detroit Sports. Some of the sports legends in attendance were Joe Dumars, Al Kline, Barry Sanders, Bo Schembechler, Lloyd Carr, Desmond Howard, Scotty Bowman, and Jim Brandstater. Our team, in partnership with Roger Penske and The Detroit Super Bowl XL Host Committee continued the tradition that Jim Nantz began with this gala celebration of Detroit at the spectacular Fox Theatre. Steven Simmons was awarded the prestigious Global Paragon Award from Meeting Planners International for excellence in planning “A Detroit Salute.”

International Auto Show

The International Auto Show featured more than 50 vehicle debuts; with over 30 of those being worldwide introductions. Nearly 5,500 journalists attended from nearly 50 countries (nearly 30 percent of the journalists were international, thus helping to spread automotive news made at The International Auto Show to the world). More than 650,000 visitors passed through the doors during public days. The Auto Show is uniquely positioned to be four shows in one – a media preview, an industry preview, a charity preview and a public show with a 9-day run.  As a creative extension provider for TVS Communication Solutions, OPTICS’ Modular Cyber Ice provided the versatility needed to support various programs on the shows main stage including a ribbon cutting, Car of the Year presentation, awards program and a series of programming featuring Automotive CEOs.

CitiFinancial’s Chairman’s Forum

CitiFinancial’s Chairman’s Forum is a four-day employee incentive program designed to recognize and reward attendees for their achievements. This year’s Forum was held at the JW Marriott, Desert Ridge. The meeting’s theme and content “Elements of Success” provided by our partner Fish Eye, were blended into the elements of Fire, Water, Earth and Sky. The elements were illustrated through the creation of a dynamic set design, and video production that featured screen blending technology. By weaving technology and mission supportive visuals throughout the program, attendees were acknowledged with a unique and memorable experience.

The Iowa Presidential Forum

OPTICS was hired as creative director to complete the broadcast stage design and fabrication for HDNet’s live coverage of The Iowa Brown & Black Presidential Forum hosted by Dan Rather, Global Correspondent for HDNet’s “Dan Rather Reports.” , This represented the nation’s only presidential forum in which all candidates have an opportunity to answer essential concerns of African-Americans and Latinos. Democratic presidential hopefuls, from left, Sen. Chris Dodd, D-Conn., Sen. Hillary Rodham Clinton, D-N.Y., John Edwards, Rep. Dennis Kucinich, D-Ohio, Sen. Barack Obama , D-Ill., and New Mexico Gov. Bill Richardson stand with moderators Wayne Ford and Mary Campos before the start of the Brown & Black Forum, Saturday, Dec. 1, 2007, in Des Moines, Iowa.

NCAA Final Four Broadcast

The NCAA Final Four Salute is perhaps the highest profile event associated with the NCAA Tournament.  The intent of this one-day event is to recognize the teams and individuals associated with the tournament, which is second only to the Super Bowl in worldwide viewership.  The objective of this year’s event was to design and develop an entire room environment that projected the NCAA as cutting edge, while enriching its already popular brand.  Optics utilized its in-house rendering capabilities to design the look, and incorporated our own equipment to deliver the end result.    More importantly, we seamlessly integrated these deliverables with the event management company (Company 20) to create what Host Jim Nance called “the best Men’s Salute to date”.  Post-program evaluation identified our competitive pricing, turnkey services (include in-house graphics creation), and creative ideas as the deciding factors in our selection.

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