Take a look at the following four steps to make the right special effects choices for your next meeting or event.

1. Envision your ultimate goals. Close your eyes and imagine you’ve just produced your most successful program ever. Your audience leaves, buzzing about what they’ve just experienced. What do you want to hear them saying? Write down these desired outcomes.

From a creativity standpoint, the staging and set design industry has benefited from the current state of business; where every aspect and expense of live meetings and events are scrutinized for value and return on investment.  Today, there is little demand for cumbersome, labor intensive, non-reusable hammer and nail sets of the past.   Set designers have to think smarter to stay in the game.

This new thinking marries the best practices of experiential marketing and the latest advancements in