What’s Next in Creative Staging
From a creativity standpoint, the staging and set design industry has benefited from the current state of business; where every aspect and expense of live meetings and events are scrutinized for value and return on investment. Today, there is little demand for cumbersome, labor intensive, non-reusable hammer and nail sets of the past. Set designers have to think smarter to stay in the game. This new thinking marries the best practices of experiential marketing and the latest advancements in technology. One hot trend is the next...
read moreSuper Bowl Opening Ceremonies
The opening ceremony for Super Bowl XL, “A Detroit Salute,” was a black-tie celebration of Detroit’s automotive heritage, sports history and music legacy. ABC/ESPN broadcaster Mike Tirico led guests on a journey to celebrate Detroit as well as Super Bowls of the past and present. The evening included a presentation from the CEOs of General Motors Corporation, Ford Motor Company, and DaimlerChrysler Corporation, live performances by great Motor City entertainers such as Kem and...
read moreInternational Auto Show
The International Auto Show featured more than 50 vehicle debuts; with over 30 of those being worldwide introductions. Nearly 5,500 journalists attended from nearly 50 countries (nearly 30 percent of the journalists were international, thus helping to spread automotive news made at The International Auto Show to the world). More than 650,000 visitors passed through the doors during public days. The Auto Show is uniquely positioned to be four shows in one – a media preview, an...
read moreCitiFinancial’s Chairman’s Forum
CitiFinancial’s Chairman’s Forum is a four-day employee incentive program designed to recognize and reward attendees for their achievements. This year’s Forum was held at the JW Marriott, Desert Ridge. The meeting’s theme and content “Elements of Success” provided by our partner Fish Eye, were blended into the elements of Fire, Water, Earth and Sky. The elements were illustrated through the creation of a dynamic set design, and video production that featured screen...
read moreThe Iowa Presidential Forum
OPTICS was hired as creative director to complete the broadcast stage design and fabrication for HDNet’s live coverage of The Iowa Brown & Black Presidential Forum hosted by Dan Rather, Global Correspondent for HDNet’s “Dan Rather Reports.” , This represented the nation’s only presidential forum in which all candidates have an opportunity to answer essential concerns of African-Americans and Latinos. Democratic presidential hopefuls, from left, Sen. Chris Dodd, D-Conn.,...
read more4 Steps to Getting More out of Special Effects
Take a look at the following four steps to make the right special effects choices for your next meeting or event. 1. Envision your ultimate goals. Close your eyes and imagine you’ve just produced your most successful program ever. Your audience leaves, buzzing about what they’ve just experienced. What do you want to hear them saying? Write down these desired outcomes. 2. Look for patterns. Review the range of desired reactions you’ve collected. What are the common themes and most important takeaways? 3. Define key objectives. Use the...
read moreNCAA Final Four Broadcast
The NCAA Final Four Salute is perhaps the highest profile event associated with the NCAA Tournament. The intent of this one-day event is to recognize the teams and individuals associated with the tournament, which is second only to the Super Bowl in worldwide viewership. The objective of this year’s event was to design and develop an entire room environment that projected the NCAA as cutting edge, while enriching its already popular brand. Optics utilized its in-house...
read moreDeliver
Most Learning Environments are reverse engineered to ship and travel well; anywhere in the world, practically overnight.
read moreReserve
Once you have a Design in mind, now is the time to contact us to check the availability on the system for your program dates.
read moreDesign
Our creative department can design a customized, scalable photo realistic 3D rendering to help win your pitch or leadership approval.
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