Stage Design for the Meetings, Events and Broadcast Industry

Super Bowl Opening Ceremonies

The opening ceremony for Super Bowl XL, “A Detroit Salute,” was a black-tie celebration of Detroit’s automotive heritage, sports history and music legacy. ABC/ESPN broadcaster Mike Tirico led guests on a journey to celebrate Detroit as well as Super Bowls of the past and present. The evening included a presentation from the CEOs of General Motors Corporation, Ford Motor Company, and DaimlerChrysler Corporation, live performances by great Motor City entertainers such as Kem and the Four Tops and recognition of the 40 moments that define Detroit Sports. Some of the sports legends in attendance were Joe Dumars, Al Kline, Barry Sanders, Bo Schembechler, Lloyd Carr, Desmond Howard, Scotty Bowman, and Jim Brandstater. Our team, in partnership with Roger Penske and The Detroit Super Bowl XL Host Committee continued the tradition that Jim Nantz began with this gala celebration of Detroit at the spectacular Fox Theatre. Steven Simmons was awarded the prestigious Global Paragon Award from Meeting Planners International for excellence in planning “A Detroit Salute.”