Stage Design for the Meetings, Events and Broadcast Industry

4 Steps to Getting More out of Special Effects

Take a look at the following four steps to make the right special effects choices for your next meeting or event.

1. Envision your ultimate goals. Close your eyes and imagine you’ve just produced your most successful program ever. Your audience leaves, buzzing about what they’ve just experienced. What do you want to hear them saying? Write down these desired outcomes.

2. Look for patterns. Review the range of desired reactions you’ve collected. What are the common themes and most important takeaways?

3. Define key objectives. Use the cluster of ideas you’ve created as the basis for defining your core mission objectives — the key goals the experience you’re creating must achieve. List your core mission objectives.

4. Use key objectives to inform your special effects choices. Remember, a dollar that gets you closer to achieving your core mission objectives is an investment. A dollar that doesn’t get you closer is an expense.