Stage Design for the Meetings, Events and Broadcast Industry

NCAA Final Four Broadcast

The NCAA Final Four Salute is perhaps the highest profile event associated with the NCAA Tournament.  The intent of this one-day event is to recognize the teams and individuals associated with the tournament, which is second only to the Super Bowl in worldwide viewership.  The objective of this year’s event was to design and develop an entire room environment that projected the NCAA as cutting edge, while enriching its already popular brand.  Optics utilized its in-house rendering capabilities to design the look, and incorporated our own equipment to deliver the end result.    More importantly, we seamlessly integrated these deliverables with the event management company (Company 20) to create what Host Jim Nance called “the best Men’s Salute to date”.  Post-program evaluation identified our competitive pricing, turnkey services (include in-house graphics creation), and creative ideas as the deciding factors in our selection.